Researchers at Carnegie Mellon
conducted a research study in which they asked people to imagine that they were eating 30 M&Ms. Afterwards they gave them actual M&Ms. Those who imagined themselves eating M&Ms ate fewer than those who did not.
When I conduct the same experiment with myself, I get slightly different results. I imagine eating 30 M&Ms. Then I eat 60. Then I imagine that I only ate 30.
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