It's probably good that I'm not a strategic adviser to LEGO, because I would've said, "Don't do this. It'll never work. It's an assault on the senses, it's too fast paced for little kids, it's a 90-minute commercial, it's going to be skewered by critics, and it's going to lose millions of dollars."
Luckily for LEGO, they were smart enough not to seek my advice. They've managed to make a blockbuster that apparently every person in America likes, including a 16-year-old boy, his five high school friends, and even his jaded 13-year-old brother.
We were surrounded on all sides by 8-year-olds who squealed in delight at the physical humor, and afterwards by several 4-year-olds having meltdowns in the lobby due to extreme over-stimulation.
Thumbs up, I guess.